Govt. of Pakistan

Pakistan Horticulture Development & Export Company
Ministry of Commerce, Govt. of Pakistan

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Workshops

PHDEC Stakeholder Consultation with Malaysian and Pakistani Stakeholders

Pakistan Horticulture Development & Export Company & Trade Development Authority of Pakistan’s Agro Wings, in a dynamic collaboration with the Pakistan High Commission Malaysia, orchestrated a highly successful B2B rendezvous, uniting champions of fruits and vegetables trade from #Malaysia and #Pakistan! The driving force behind this gathering? The recent game-changing development of India imposing a whopping 40% duty on its onion exports. Nine enthusiastic exporters from Pakistan joined forces with seven discerning importers of fruits and vegetables, accompanied by the distinguished representatives of the Pakistan Malaysia Business Council. Together, they set the stage for an eventful and promising session. PHDEC, with its wealth of knowledge and expertise, presented an enlightening overview of Pakistani #onion, #potatoes, and #maize, providing vital production and export statistics. The outcome? A remarkably productive and fruitful session that holds great promise for the future!  In a final note of optimism, we ensured the exchange of contact details between our passionate stakeholders from both sides, paving the way for exciting future collaborations and fruitful negotiations.

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Webinars

Opportunities in Value-Addition of Grape Products

Webinar Spotlight;Tuesday, September 26, 2023, Pakistan Horticulture Development & Export Company marked a significant milestone by hosting a webinar on the topic “Opportunities in Value-Addition of Grape Products.”The primary objective of this enlightening session was to empower growers, farmers, and processors with knowledge on the potential of value addition in the grape industry, with a keen focus on reducing post-harvest losses – a crucial aspect for the economic growth of our nation.Dr. Javed Tareen, an eminent figure and Technical Member of the Chief Minister’s Inspection Team, Government of Balochistan, took center stage to provide a comprehensive presentation. His insights were nothing short of invaluable, covering topics ranging from the nutritional composition of grapes, production hubs within Pakistan, therapeutic properties inherent in grapes, challenges faced in grape cultivation and processing, global perspectives on grape value addition, and the untapped potential for value-added grape products within Pakistan.What truly made this event exceptional was the overwhelming participation of our esteemed audience – a diverse blend of current and prospective growers, farmers, researchers, entrepreneurs, and academia. Their presence added immense value to this initiative, underscoring the collective commitment to the growth and prosperity of Pakistan’s horticulture sector.At PHDEC, we are dedicated to driving positive change and fostering innovation within Pakistan’s agriculture landscape. We extend our heartfelt gratitude to all participants for their active engagement and unwavering support.Stay tuned for more exciting developments on this journey!

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Webinars

Good Agricultural Practices of Citrus

Exciting Update: Unleashing the Secrets of Citrus Orchard Management!On this beautiful day, PHDEC (Pakistan Horticulture Development and Export Company) held a captivating webinar titled, “Good Agricultural Practices of Citrus.”Our mission was crystal clear: To unite the minds and hearts of stakeholders, cultivating a collective understanding of the vital Citrus Orchard Management for Good Quality and Yield.The expert of this enlightening session was Mr. Malik Abdul Rehman from the Citrus Research Institute in Sargodha.With immense knowledge and passion, he painted a vivid picture of citrus orchard management, focusing on the intricate details of fruit development, the battle against insects and disease, and the art of nutrition management.Participants eagerly submitted their burning questions, and Mr. Rehman, with his expertise, left no stone unturned.This webinar wasn’t just a gathering of enthusiasts; it was a melting pot of talents and expertise. From seasoned growers to innovative processors, the globe-trotting exporters, the inquisitive researchers, and the brilliant minds of academia from Pakistan – all came together to enrich this insightful event.So, what did the participants take away from today’s webinar? A deeper appreciation for the citrus fruits we enjoy, a wealth of knowledge on how to nurture them, and a network of passionate individuals eager to take citrus cultivation to new heights!

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Webinars

Apple Harvesting and post-harvestig

Did you know that the secret to premium quality apples lies in the way they are harvested and handled? Tuesday, September 12, 2023, PHDEC hosted a groundbreaking webinar that brought together apple growers, processors, exporters, researchers, and academia to discuss the ins and outs of harvesting, postharvest handling, transportation, loading, unloading, and storage. Our goal? To minimize postharvest losses and ensure the availability of top-notch apples both locally and in high-end markets!Apples are more delicate than you might think, and mishandling during harvesting and packaging can make or break their quality. That’s why we’ve chosen this critical window from early July to late November to educate apple farmers, growers, and key farm workers on the best practices. Dr. Muhammad Javed Tareen, a Technical Member of the Chief Minister’s Inspection Team, Govt of Balochistan, shared invaluable insights into recommended harvesting, postharvest handling, and packing techniques.We were thrilled to see a massive turnout of passionate participants who all appreciated our initiative in addressing this crucial aspect of post-harvest management.But the excitement doesn’t stop there! Participants also suggested that we take our efforts a step further by organizing physical activities to benefit all stakeholders. Stay tuned for more exciting updates on that front!

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Webinars

Opportunities for Economic Growth through Value Addition of Mangoes

On August 22, 2023, Pakistan Horticulture Development & Export Company hosted a power-packed webinar that’s got everyone buzzing with excitement!The spotlight was on the topic “Opportunities for Economic Growth through Value Addition of Mangoes.”Our aim? To dive deep into the world of mango value-addition, empowering growers, farmers and processors with insights that can truly make a difference. With Pakistan being the 5th largest mango-producing country, the potential is limitless!We had the honor of hosting Dr. Ahmad Din, Assistant Professor from the Department of Food Science and Technology University of Agriculture Faisalabad – Official. His presentation was nothing short of enlightening, covering everything from postharvest handling to processing and the exciting realm of value-added products like mango paste, pulp, powder, and jam.The impact? Oh, it’s HUGE! We delved into how value-addition can skyrocket Pakistan’s exports and give our economy a mighty boost. From nutritional benefits to unique therapeutic properties of mango, there’s so much more to this fruit than meets the eye!A massive shoutout to all the passionate mango growers, farmers, R&D experts, entrepreneurs, and academia members who joined us. Your presence and engagement truly made this webinar a success!Let’s keep the conversation going! Share your key takeaways from the webinar in the comments below. Let’s empower our agricultural landscape together!

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Webinars

Good Agricultural Practices for High Yield of Ginger

On August 10, 2023, PHDEC hosted a webinar on Good Agricultural Practices for High Yield of Ginger!Ever wondered how to achieve a high yield of ginger right here in Pakistan? Well, the webinar had all the answers for you! The main focus was on finding alternatives to imports and boosting our local economy through ginger cultivation. Mr. Amir Latif, Scientific Officer from the Vegetable Research Institute at Ayub Agriculture Research Institute Faisalabad, took the virtual stage and shared invaluable insights. As an added bonus, he even unveiled a comprehensive cost-benefit analysis for cultivating ginger on a one-acre farm. Attendees were also treated to groundbreaking news from the Vegetable Research Institute, AARI, Faisalabad. They proudly introduced the very first ginger variety of 2023, “AARI GINGER 2023,” which was officially registered by the Punjab Seed Council in March this year.The session concluded with an engaging Q&A segment, where participants fired away with their burning questions and received expert advice right from the source. We’re thrilled to share that this webinar saw a fantastic turnout of enthusiastic growers, farmers, R&D professionals, entrepreneurs, and academia members, all eager to learn and grow.Let’s keep the agricultural momentum going and work towards a prosperous, self-sustaining Pakistan.

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