PHDEC envisions the vitalization of a dynamic, open and market driven horticulture sector, which would transform into a resilient and sustainable sector, equipped to meet the challenges of globalization by creating a niche in the international market.


As a sector specific trade promotion organization of Government of Pakistan for horticulture sector, PHDEC is mandated to promote, coordinate, and enhance Pakistan’s horticulture products by introducing Pakistan to the higher end international and regional markets through timely, well integrated and strategic initiatives and interventions, aiming at the same time to facilitate all the stakeholders in the horticulture value chain.