PHDEC envisions the vitalization of a dynamic, resilient, sustainable, and responsive, market driven horticulture sector to meet the challenges of globalization and up lift the sector in the light of WTO regime.
“Pakistan Horticulture Development & Export Company” (PHDEC), the name very clearly depicts our focus and ambitions. With the main mandate to increase the export of Pakistan’s Horticulture products worldwide by improving the Supply Chain and open new avenues for Pakistan’s Horticulture products, PHDEC has adopted the slogan “Grow and Globalize”.
We are firmly committed to provide practical guidance on compliance of post-harvest management practices in the handling of fresh fruits and vegetables. It will improve and maintain the product quality, assuring the ‘food safety’ within the Horticulture sector in compliance with the international food safety standards from farm to fork at national and international level. And thus our effort will increase the market availability and export of horticultural commodities consistently. By keeping this view in mind PHDEC is working with a steadfast pace to flourish Horticulture sector of Pakistan.
Although there are many challenges ahead but ‘We will continue our work to make Pakistan Horticulture Development & Export Company (PHDEC) a leading organization in the Horticulture industry in Pakistan’.
The progressive liberalization of world trade has created opportunities for Pakistan to become integrated into the global trading system and to exploit its national and regional comparative advantages. Evidence suggests that Pakistan has a potential comparative advantage over developed countries in the production of many Horticultural and Floricultural products.
PHDEC is a team of dedicated professionals which can offer you integrated solutions in the horticulture value chain through business feasibilities, country and region oriented marketing strategies and state of the art expertise in the supply chain management. The services include; Business Development, Marketing Opportunities (trade fairs, exhibitions, delegations etc.), need based training workshops/seminars, networking with inline national and international organizations, trade offices abroad and information dissemination to stakeholders.
We are always available to facilitate international trading enterprises in creating profitable partnerships with our stakeholders. Our facilitating role will help you at every step from product selection to its processing, packing and logistics by under strict food safety management.
Revitalization of the Company
The Ministry of Commerce conducted a performance review of the Company as part of STPF 2015-18. It was agreed that due to the importance of horticulture as high-value agriculture and its growth potential for exports, a stronger sector-specific business support organisation was needed.
The following four steps were identified for improving the administrative performance of the company –