Govt. of Pakistan

Pakistan Horticulture Development & Export Company
Ministry of Commerce, Govt. of Pakistan

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    Latest News
    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    Cherry Orchard Management Techniques (GAP) for Premium Quality & High Yield

    Cherry Orchard Management Techniques (GAP) for Premium Quality & High Yield

    Panama Disease of Banana

    Panama Disease of Banana

    TOR Consultant

    TOR Consultant

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    Consultant Advertisement

    Grapes Orchard Management for Better Quality and High Yield

    Grapes Orchard Management for Better Quality and High Yield

    Interactive Session for Olive Growers

    Interactive Session for Olive Growers

    Postharvest Management of Citrus Orchards

    Postharvest Management of Citrus Orchards

    Fresh Comprehensive List of Malaysian Companies from Fresh Fruits & Vegetables sector

    Fresh Comprehensive List of Malaysian Companies from Fresh Fruits & Vegetables sector

    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    Latest from PHDEC

    Product Videos

    On 26 March, 2025, PHDEC organized a webinar on the topic of “Cherry Orchard Management Techniques (GAP) for Premium Quality & High Yield”. The cherry blossom season in regions like Hunza, Gilgit, Skardu, Ghizar, Quetta, Pishin, Ziarat, Kalat, Zhob, Mastung, Loralai, Swat & Chitral usually starts around March and extends into April. So, keeping in view the ongoing cherry blossom season and upcoming fruiting season of the product, PHDEC chose this time frame to educate the cherry farmers/growers, key farm workers on the subject. Mr. Zulfiqar Ali Ghazi, Value Chain Expert in horticulture products especially in cherry sector of GB was invited to enlighten the small holders of cherry on Integrated Pest and Disease Management, Pruning and Canopy Management, Disposal of Infected Plant Material, Post-Harvest Activities & Overview of GAP certification process for premium quality yield.
    Cherry Orchard Management Techniques GAP for Premium Quality & High Yield
    On March 13, 2025 PHDEC, organized a webinar in collaboration with FAO Balochistan on “Grapes Orchard Management for Better Quality and High Yield” . Grape cultivation has gained momentum in #Pakistan due to its adaptability to diverse climatic conditions. Grapes thrive in tropical climates, making it suitable for different regions of the country. Grapevines typically flower in the spring, from mid of the march to late may (depending on locality & grape’s variety). This happens when average daily temperatures are between 59 and 68 °F. The expert from FAO Balochistan, enlightened the participants on area/site selection, grapes variety selection, modern production technologies, trenches vs trellis system, pruning methods for grape vines, agronomic practices & soil management.
    Grapes Orchard Management for Better Quality & High Yield
    on 11 January, 2024, PHDEC organized a webinar on the topic of “French Cherries: Production Technology- Prospects for Khyber Pakhtunkhwa”. In recent years Pakistan has signed a protocol of exporting cherries to China. PHDEC remained an active participants of the efforts carried out by the Pakistan government for the current export protocol. In this backdrop, PHDEC arranged today’s webinar. Mr. Zulfiqar Ali Ghazi, Value Chain Expert in horticulture products especially in cherry sector of GB explained the participants on production technology of commonly known French Cherries and its prospects for Khyber Pakhtunkhwa. The participants requested for provision of such training workshops/seminars on physical grounds by PHDEC for students of horticulture in the province, establishing a national team for identification of cherry varieties throughout GB, KPK and Baluchistan, and help in product development to cherry growers in KPK and GB. A large number of stakeholders from Cherry sector (growers, processors, exporters, and academia) joined the webinar through Zoom link.
    French Cherries Production Technology & Prospects for Khyber Pakhtunkhwa
    On 24th Feb,2025, PHDEC conducted a webinar on the topic of “Value Addition in the Horticulture Sector”. The aim of the webinar was to discuss and enlighten the growers/farmers/processors on the value-addition of horticulture products and the impact of value-addition on the economy by enhancing exports. Dr. Ahmad Din from the Pakistan Society of Food Scientists and Technologists (PSFST) shall guide the participants on the value-addition of horticulture Products and their economic viability. He described that horticulture sector contributes about 12 percent to the national agriculture GDP, but its volume of exports remains relatively low. Food Security and economic development of the country predominantly hinge upon agriculture. Horticulture in Pakistan has emerged as an important sector contributing to the national agricultural GDP’s share and produce a large number of horticultural products to fulfill the domestic demand of fruit and vegetables for the ever-increasing population. The demand for fruits and vegetables is continuously increasing in local and export markets. A large number of current and potential growers/farmers, R&D, entrepreneurs and academia participated in the webinar and valued the PHDEC’s initiative.
    Value addition in the Horticulture Sector Opportunities and Future Prospects
    On 19 December, 2024, PHDEC conducted the webinar on the topic of Good Agricultural Practices of Olives for High Yield and Good Quality. The aim of the webinar was to bring the maximum of the stakeholders on board to discuss Olive Production, Prospects, and challenges in Pakistan. Pakistan, which has a large area of land suitable for growing olive trees, has been producing olive oil since 2010 with the help of countries such as Italy and Spain. Currently, it produces about 100 tons of olive oil and 861 tons of table olives per year, all of which are consumed domestically. Pakistan has set a target of producing 4600 tons of olive oil by 2030 to substitute olive oil imports. the main areas in Pakistan fit for olive cultivation are Balochistan, Khyber Pakhtunkhwa (KPK), and Punjab, in addition to Azad Jammu and Kashmir (AJK) and Gilgit-Baltistan (GB). Pakistan has 10m acres of land suitable for olive cultivation, which is almost twice as much as Spain, the world’s largest olive oil producer. Keeping in view its importance, there is a need to intervene on the Olive Production. PHDEC already intervene in Olive and time to time webinars on olives already conducted. this webinar is to educate the olive farmers/growers, key farm workers on the subject. The experts from the local agriculture department will enlighten the small holders of olive. A large number of participants from growers, processors, exporters, R&D, and academia participated in the webinar and appreciated the PHDEC’s initiative of conducting the webinar on olive.
    Good Agricultural Practices of Olives for High Yield and Good Quality
    Jan 23, 2025 PHDEC conducted a webinar on the topic of ‘ Phyto Issuance Procedures for Potato Exports .’ Potato is one of Pakistan's key vegetables in terms of both consumption and export, with an annual production of approximately 8.3 million metric tons (MMT) and export volumes exceeding 750,000 tons per year. As the potato export season begins, obtaining the phytosanitary certificate (commonly referred to as "phyto") is a mandatory requirement for shipments. Issued by the Department of Plant Protection (DPP), this document is essential for export compliance. However, many exporters face challenges in understanding and completing the procedures for phyto issuance, often leading to delays in shipments. To address this critical issue, PHDEC has planned the webinar to guide potato stakeholders through the entire process, including requirements, documentation, and compliance standards. Expert from the DPP delivered a comprehensive presentation for the issuance if phyto certificate as well covering key aspects such as documentation, inspection procedures, pest management standards, and adherence to global trade regulations. This session aims to equip participants with the knowledge needed to streamline the export process and ensure timely shipments.
    Phyto Issuance procedures for Potato Exports
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