Pakistan Horticulture Development & Export Company
Ministry of Commerce, Govt. of Pakistan
Pakistan Horticulture Development & Export Company
PHDEC (Government of Pakistan) is inviting you to a scheduled Zoom Webinar.
Topic: “From Orchard to Market: Best Practices in Post-Harvest Management of Citrus”
Date & Time: Tuesday, Jan 27, 2026 02:00 PM (PST)
Join Zoom Webinar
https://us02web.zoom.us/j/86076393661?pwd=NAQm0OeELMvlXpcBR6LCXxVmn07yPm.1
Meeting ID: 860 7639 3661
Passcode: 12345
Pakistan Horticulture Development & Export Company (PHDEC)’s mango bagging initiative is considered a significant success story, transforming Pakistani mangoes by protecting them from pests, enhancing their appearance, reducing pesticide use, and enabling access to high-value international markets, leading to better prices and increased export potential for growers. Starting as a pilot in 2023, the program rapidly expanded, with millions of bags distributed by 2024-2025, demonstrating its effectiveness in improving quality and meeting global standards.
PHDEC inaugurated its Field Office in Sargodha to enhance on-ground support for citrus growers and exporters, strengthening coordination, market access, and efforts to revive citrus exports.
PHDEC and TDAP engaged with CIHEAM BARI at WEXNET Peshawar to explore collaboration on olive sector development in KP, focusing on quality certification, testing infrastructure, and export competitiveness.
PHDEC and TDAP held a coordination meeting with the Punjab Agriculture Department to strengthen federal–provincial collaboration for the FoodAg Manufacturing & Horticulture Exhibition 2026, promoting value addition, modern technologies, and export competitiveness.
PHDEC organized a webinar on mango orchard management during dormancy, guiding growers on scientific practices to improve flowering, productivity, and export potential.
Pakistan Horticulture Development & Export Company (PHDEC) is a government-owned entity under the Ministry of Commerce, dedicated to promoting the growth and global competitiveness of Pakistan’s horticulture sector. It aims to enhance the export potential of fruits, vegetables, and other high-value crops through value chain development, capacity building, market linkages, and infrastructure support. PHDEC plays a vital role in facilitating growers, exporters, and processors by providing technical assistance, international certifications, and access to global markets. Through policy advocacy and stakeholder engagement, PHDEC continues to foster innovation, sustainability, and inclusive growth in horticulture.
Pakistan Horticulture Development & Export Company’s Media Corner showcases a dynamic hub of multimedia content including visual campaigns, newspaper features, and a rich video gallery designed to highlight its outreach and stakeholder activities. Here, viewers can explore recent webinars, workshops, and national campaigns that illustrate PHDEC’s commitment to enhancing horticultural standards and export readiness. Contact information for the head office in Islamabad is also provided, ensuring accessibility and engagement through traditional and digital media channels
