Govt. of Pakistan

Pakistan Horticulture Development & Export Company
Ministry of Commerce, Govt. of Pakistan

phdec-logosmall
Webinars

Phyto Issuance Procedures for Potato Exports

(January 23, 2025), PHDEC conducted a webinar on the topic of ‘Phyto Issuance Procedures for Potato Exports.’ The primary aim of the webinar was to address SPS (Sanitary and Phytosanitary) issues and provide valuable insights to stakeholders.Potato is one of Pakistan’s most important vegetables in terms of consumption and export, with an annual production of approximately 8.3 million metric tons (MMT) and export volumes exceeding 750,000 tons per year. As the potato export season begins, obtaining a phytosanitary certificate (commonly referred to as “Phyto”) is a mandatory requirement for shipments. Issued by the Department of Plant Protection (DPP), this document is crucial for ensuring export compliance.Dr. Khalid Zafar from the Department of Plant Protection delivered a comprehensive presentation on Phyto Issuance Procedures for Potato Exports. His session covered critical aspects such as documentation, inspection procedures, pest management standards, and compliance with global trade regulations. Participants gained valuable insights into enhancing the quality and market access of Pakistan’s potato exports.Additionally, Mr. Attaullah, Trade and Investment Counselor (TIC) in Tashkent, shared updates on the Uzbek market for Pakistani potatoes. He highlighted that Uzbekistan is a significant potato consumer, with an annual consumption of approximately 4.3 MMT and local production of about 3 MMT. The remaining demand is met through imports, with Pakistan currently holding a 50% share of its imports. He noted that Kazakhstan, a key supplier to Uzbekistan, has imposed a six-month ban on potato exports. This development presents an opportunity for Pakistan to expand its share in the Uzbek market. Mr. Attaullah also outlined the regulatory requirements for accessing the Uzbek market.The webinar attracted a large number of participants, including exporters and R&D professionals, who appreciated PHDEC’s initiative in organizing the event.

Read More
Webinars

2nd Interactive Session to Engage Key Stakeholders in Agro Value Addition

PHDEC Hosts 2nd Interactive Session to Engage Key Stakeholders in Agro Value AdditionToday (15-01-2025) Pakistan Horticulture Development and Export Company (PHDEC) organized 2nd interactive session to engage major stakeholders and entrepreneurs involved in the value addition of agro products. The session aimed to provide insights into the upcoming FoodAg Manufacturing Expo, scheduled to be held from 26th to 28th February 2025 in Lahore, organized by the Trade Development Authority of Pakistan (TDAP).The expo will host leading international companies specializing in manufacturing value addition machinery and value-added agro products. Local manufacturers and companies engaged in value addition were invited to the session to familiarize themselves with the event and its significance.During the session, the CEO, PHDEC delivered a detailed presentation on the potential of the FoodAg Manufacturing Expo. He highlighted how this platform would serve as a valuable interface for Pakistani stakeholders to explore advanced technologies used globally in the agro sector. He emphasized the opportunity to gain innovative ideas for enhancing value addition within Pakistan’s horticulture and agro-industries.This initiative underscores PHDEC’s commitment to fostering collaboration, innovation, and growth in the agro-value addition sector, ensuring Pakistani businesses remain competitive in the international market.

Read More
Workshops

Workshop on Citrus in Bhalwal, Pakistan’s major Kinnow-producing hub

Harvest, Post-harvest Handling, Processing, Packing, and Storage of Kinnow Workshop on Citrus in Bhalwal – 10 Dec, 2024 (December 10, 2024), PHDEC organized a workshop on Citrus in Bhalwal, Pakistan’s major Kinnow-producing hub. The workshop covered crucial topics, including Harvest, Post-harvest Handling, Processing, Packing, and Storage of Kinnow Fruit. Trade missions from major importing countries were invited via Zoom to share market insights from their respective regions.  These included: Dr. Kauser Ali Zaidi, Trade & Investment Minister, Kabul, Afghanistan Ms. Tahira Javed, Trade & Investment Counselor, Kuala Lumpur, Malaysia Ms. Mehwish Sami, Trade & Investment Attaché, Colombo, Sri Lanka Mr. Zain Aziz, Trade & Investment Attaché, Dhaka, Bangladesh. In addition, the key issue discussed was the management of smog’s aftereffects, with experts from the Citrus Research Institute Sargodha providing in-depth guidance. The session was attended by prominent growers, processors, and exporters. Citrus is Pakistan’s most significant fruit crop, with an annual production of about 2.4 million metric tons. Proper harvest and post-harvest handling are critical to preserving fruit quality for export, as mishandling can lead to quality deterioration and reduced yields. Given the ongoing Kinnow export season, which runs until April, stakeholders were invited to receive timely guidance. Experts emphasized the need for special care and management of smog-affected plants and shared best agricultural practices for post-harvest handling. Trade missions also provided valuable market insights. Participants appreciated PHDEC’s efforts in sector development and its timely interventions to support the Kinnow industry.

Read More
Webinars

Olive Production, Prospects and challenges in Pakistan

Today (September 25, 2024) PHDEC conducted a webinar on Olive Production, Prospects and challenges in Pakistan.The webinar aimed at discussing Olive Production, Prospects and challenges in Pakistan. Currently, Pakistan produces about 1,500 tons of olive oil and 830 tons of table olives per year, all of which are consumed domestically. Pakistan has set a target of producing 16,000 tons of olive oil by 2027. The main areas in Pakistan fit for olive cultivation are Balochistan, Punjab and Khyber Pakhtunkhwa (KPK). Pakistan has 10 million acres of land suitable for olive cultivation, which is almost twice as much as Spain, the world’s largest olive oil producer. PHDEC chose this time frame to educate olive farmers/growers and key farm workers on the subject.The Project Director of the Center of Excellence for Olive Research (CEFORT) provided valuable insights to the olive farmers in attendance.The Webinar attracted a wide range of participants from the agricultural sector, including farmers, researchers, processors and academia, who engaged in fruitful discussions on the future prospects of Olive Production and its potential to revolutionize olive production in Pakistan.

Read More
Webinars

Swat-1 Onion: Unlocking Production Potential and Market Prospects

September 10, 2024, Pakistan Horticulture Development & Export Company (PHDEC) is going to organize a webinar titled “Swat-1 Onion: Unlocking Production Potential and Market Prospects,”The session will focus on Swat-1 Onion, a popular red-skin variety in Pakistan known for its high yield potential of 35-40 tons/ha and good keeping quality of 3-4 months at ambient temperature in ventilated storage. With medium bulb size (8-12 bulbs/kg) and high-top bulb shape, this variety shows great promise for enhancing onion production and market competitiveness.Pakistan ranks 7th globally in onion production and 8th in exports, with an average yield of 14.3 tons/ha, which is below the world average of 19 tons/ha. By addressing this 15-ton yield gap with improved technologies like Swat-1, we can potentially add 2.5 million tons to the national production, significantly boosting both domestic supply and export prospects.Dr. Noor Habib, Principal Research Officer, ARI Mingora, Swat will be presenter for the webinar. This session will explore strategies to optimize production and capitalize on future market opportunities, benefiting stakeholders across the Swat-1 supply chain.

Read More