Govt. of Pakistan

Pakistan Horticulture Development & Export Company
Ministry of Commerce, Govt. of Pakistan

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Projects Seminars

Mango Bagging initiative to boost the Mango industry of Pakistan

The Mango Bagging initiative, piloted in 2023 received positive feedback for improving fruit quality and appearance. Following its success, PHDEC distributed an additional 150,000 bags this season (2024).Despite being the fifth-largest mango-producing country, only 6-7% of Pakistan’s mango production is exported fresh. The bagging initiative aims to increase exports by enhancing fruit quality, making Pakistani mangoes more competitive in high-end international markets.Mr. Athar Hussain Khokhar, CEO of PHDEC, highlighted the pilot project’s importance and emphasized collaboration with stakeholders to enhance mango quality, increase market share, and boost exports to high-end markets.Keynote speaker Dr. Javed Iqbal, Senior Scientist from Mango Research Station (Shujabad) provided insights on mango orchard management and the benefits of mango bagging for yield and quality. He further highlighted the significant commercial advantages of Mango Bagging, including the reduction of post-harvest diseases and damages, preservation of fruit color, decreased reliance on additional pesticide spraying and protection against pests such as fruit flies, especially given their status as quarantine pests. He recommended a bagging duration of 30-45 days for mango fruit.Mr. Mahmood Nawaz Shah, President Sindh Abadagar Board, and Mr. Nadeem Shah, Vice President, Sindh Abadagar Board, lauded PHDEC’s initiative, expecting positive outcomes for growers and Pakistani mango exports.Mr. Khawar Nadeem, Manager Agri Products PHDEC, thanked the participants for their time and further re-iterated PHDEC’s dedication in promoting and enhancing the horticulture sector in Pakistan through innovative initiatives and strategic collaborations.

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Webinars

Managing Quality Issues in Potato Exports to Global Markets: Focus on to Address the Green Potatoes and Black Heart Disease

Today (23rd April, 2024), PHDEC conducted the webinar on the topic of “Managing Quality Issues in Potato Exports to Global Markets: Focus on to Address the Green Potatoes and Black Heart Disease”. The aim of the webinar was to bring the maximum of the stakeholders on board to discuss the issue of “The Green Potatoes and Black Heart Disease” which was highlighted in Potato Market Intelligence Report 2024 by Trade Wing Embassy of Pakistan, Moscow, Russian Federation. Due to said disease the supply of Pakistani potatoes to Russia during 8 months of financial year 2023-2024 decreased by 68.61%, whereas in value terms the supply dropped by 75.22% as compared to 2022-2023. Dr. Khalid Farooq, Seed Potato Expert, Korea Program on International Agricultural (KOPIA, Pakistan) explained the causes, spread, effect and management of the disease and suitable remedial measures.A large number of progressive growers/farmers, exporters, R&D, entrepreneurs and academia participated in the webinar and valued the PHDEC’s initiative.

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Webinars

Export Potential of Newly Developed Peas Varieties in KPK

Pakistan Horticulture Development & Export Company (PHDEC) hosted a webinar today titled “Export potential and growth prospects of newly developed peas varieties in KPK,” aimed at enlightening growers, processors, and exporters on the potential of newly developed peas varieties in Khyber Pakhtunkhwa (KP). The webinar highlighted the importance of the horticulture sector in Pakistan, particularly in KP, where districts like Khyber, Nowshera, Kohat, Bajaur, and Swabi are known for green peas production.Pakistan produces around 400,000 tons of peas annually, yet the export of peas is limited. The Pakistani diaspora in the Middle East are major buyers, with export destinations primarily including Bahrain, Oman, Kuwait, and UAE. Recent data indicates a significant increase in Pakistan’s pea exports, prompting PHDEC to organize the webinar to educate stakeholders on maximizing export potential.Mr. Muhammad Ali Daudzai, Senior Research Officer from ARI Tarnab, was the key speaker, discussing how new pea varieties can contribute to increasing exports of peas from Pakistan. CEO of PHDEC, Mr. Athar Hussain Khokhar, reiterated PHDEC’s commitment to uplifting the horticulture sector, announcing plans for field visits, workshops, and seminars, especially in Newly Merged Districts (NMDs), to provide opportunities for farmers and exporters in these areas.The webinar served as a platform for industry stakeholders to gain valuable insights and explore avenues for enhancing the export of peas, ultimately contributing to the growth and prosperity of the horticulture sector in Pakistan.

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Webinars

Cultivation Techniques, Export Opportunities, and Potential of Elite Dates

Today, March 11, 2024, PHDEC hosted a webinar focusing on the intriguing topic of “Cultivation Techniques, Export Opportunities, and Potential of Elite Dates.” aimed to empower our valued farmers with the knowledge of advanced farming practices essential for ensuring optimal crop production and the cultivation of top-quality dates, leading to high yields.During the session, attendees had the opportunity to delve deeper into approved varieties of dates, understanding their salient characteristics, and engage in an interactive Q&A segment, fostering valuable insights and discussions.Thank you all for your active involvement and support in making this webinar a resounding success! Stay tuned for more enriching events from PHDEC as we continue our journey towards fostering excellence in horticulture and beyond.

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Workshops

Good Agricultural Practices of Blood Red Citrus Orchards

Today, PHDEC hosted a One-Day Training Workshop on “Good Agricultural Practices of Blood Red Citrus Orchards” in collaboration with Model Farm Services Center Nowshera!Growers from across #KhyberPakhtunkhwa gathered at Al-Yahya Fruit Farms to enhance their knowledge and skills in Red Blood citrus cultivation.Highlights include insights from industry experts like Mr. Raheel Abbas and Mr. Nisar Naeem, addressing challenges and offering solutions to boost production with the aim of strengthening ties with local growers.PHDEC’s regional office in KP reaffirms its commitment to supporting the horticulture sector in the region. The workshop further emphasized practical techniques tailored to local conditions, such as those shared by Mr. Tahir Badshah and Dr. Irshad from Fauji Fertilizer Company Limited, ensuring maximum yield and quality.PHDEC remains steadfast in its mission to empower growers, foster collaboration, and unlock the export potential of horticultural products in Khyber Pakhtunkhwa. Together, let’s cultivate success!

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Workshops

Workshop on Exploring export potential, cultivation practices of White Onion in Mailsi

We’re thrilled to announce the successful conclusion of our workshop on “Exploring Export Potential, Cultivation Practices and Future Outlook of White Onion” arranged in Mailsi.With the recent opening of China’s market for white onions from Pakistan, this workshop couldn’t have come at a better time!Highlights of the Workshop:👉 Guidance for growers on cultivating white onions for export to China👉 Insightful sessions led by experts from Ayub Agriculture Research Institute (AARI), Agriculture Extension Department & University of Agriculture Faisalabad👉 Discussions on Good Agriculture Practices, Insect/Pest Management, and Post-harvest TechniquesThe event was attended by processors, growers, exporters, research and development experts and private companies, all eager to seize this incredible opportunity.A special shoutout to Mr. Ghulam Qadir, Pakistan Embassy China for shedding light on Pakistan’s immense export potential in Chinese market.Kudos to the progressive growers from district Vehari, Punjab, whose participation significantly contributes to our nation’s onion production.Let’s harness this newfound opportunity and propel Pakistan’s agriculture sector to greater heights!

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Webinars

Improving Banana Fruit Quality through Farm Management Techniques

February 14, 2024, PHDEC spearheaded a webinar focusing on “Improving Banana Fruit Quality through Farm Management Techniques.”The aim was crystal clear: to empower our growers/farmers with knowledge and insights into effective farming practices, particularly disease and pest control strategies, essential for enhancing crop quality and boosting exports of our beloved bananas!Dr. Abdul Mubeen Lodhi, from Sindh Agriculture University, Tandojam delved into crucial aspects of banana orchard management: from soil quality to irrigation techniques, from combating biotic challenges to tackling dreaded diseases like Panama wilt and banana bunchy top virus. He further shed light on approved banana varieties with their distinct characteristics, paving way for informed decisions in banana cultivation.The turnout was overwhelming! Growers/farmers, researchers, entrepreneurs, and academia alike, all came together to embrace this initiative by PHDEC, recognizing its significance in transforming our agricultural landscape of Pakistan.

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Webinars

Harvest and Post-harvest management of chillies in Pakistan

Today, PHDEC took a much needed step towards boosting Chilli production in Pakistan. The webinar delved into the intricacies of harvest and post-harvest management of chillies in Pakistan. The goal? To unite stakeholders for a comprehensive discussion on minimizing post-harvest losses and ensuring top-notch quality Chillies for both domestic and International markets.As we’re in the midst of Chilli harvesting (ongoing until March), it’s crucial to handle it with care to guarantee premium quality. Recognizing the sensitivity, farmers and relevant stakeholders were educated on enhancing both quality and quantity. The response was phenomenal, with participants from growers, processors, exporters, R&D and academia applauding this initiative.PHDEC is committed to enhancing Chilli production, ensuring excellence from farm to market. Stay tuned for more updates on our endeavors!

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Webinars

Floriculture Sector in Pakistan: Issues, Challenges & Export Opportunities

Webinar on “Floriculture Sector in Pakistan: Issues, Challenges & Export Opportunities” aimed to provide guidance to progressive farmers and potential exporters on the lacunas of exporting fresh or dried flowers from Pakistan. Director Floriculture (Training and Research) from Agriculture Department Punjab, shed light on critical issues such as the availability of appropriate facilities for harvest and post-harvest management, inadequate storage facilities, outdated methods in processing/packing and the non-availability of cold chain facilities. He further emphasized the continued development of exports for high-quality flowers and bulbs into overseas markets with a special focus on roses for oil extraction. We at PHDEC extend a heartfelt thank you to the guest speaker and all participants who made this a success! Your enthusiasm and commitment to the growth of the floriculture sector in Pakistan are truly commendable.

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Webinars

Enhancements in White Onion Through Good Agricultural Practices and Its Nutritional Benefits

Today, (December 28, 2023) PHDEC hosted a webinar titled “Enhancements in White Onion Through Good Agricultural Practices and Its Nutritional Benefits.” The aim was to guide growers/farmers in adopting effective farming practices for optimal white onion production and high yield. The webinar targeted processors, progressive growers, R&D, and entrepreneurs nationwide.Madam Mehvish Tahir, Scientific Officer, Vegetable Research Institute, Ayub Agriculture Research Institute, Faisalabad, presented on crucial topics such as crop management, biotic factors, and prospects of white onions in China and other importing countries. The webinar was arranged in the wake of recent protocol signed with Chinese government on export of white onion to chinese market. In the next session of webinar, Trade Missions at China will be invited to highlight potential of the market and price offered by the competitors.

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