Govt. of Pakistan

Pakistan Horticulture Development & Export Company
Ministry of Commerce, Govt. of Pakistan

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Workshops

Banana workshop with Sindh Agriculture University, Tandojam

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  • December 27, 2023

We are thrilled to share highlights from the Banana workshop held with the joint efforts of Pakistan Horticulture Development & Export Company & Trade Development Authority of Pakistan in collaboration with Sindh Agriculture University, Tandojam. The current year has witnessed a staggering $60 million in Banana exports! Interestingly, around $40 million comprises of unaccounted exports to #Iran. The primary goal of the workshop was to shed light on the untapped potential of Central Asian Republics (CARs) market. Additionally, the event aimed to showcase the exceptional facilities provided by the National Logistics Cell – Official whose representative shared detailed information on the procedures and the routes followed by the agency. Distinguished representatives from Pakistan Embassy Kazakhstan, Pakistan Embassy Uzbekistan, Pakistan Embassy Tajikistan and Pakistan Embassy Azerbaijan graced us with their presence, delivering comprehensive presentations on the immense potential of their respective markets, invaluable for our industry’s growth and expansion. We extend our heartfelt gratitude to everyone who contributed to the success of this workshop. Your participation and insights have set the stage for a prosperous future for the Banana export industry.

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MOU

MOU with Quaid-i-Azam University, Islamabad

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  • December 18, 2023

MoU with Quaid-i-Azam University, Islamabad: We’re thrilled to announce a groundbreaking collaboration between the Pakistan Horticulture Development & Export Company (PHDEC) and Department of Economics Quaid-i-Azam University, Islamabad!The primary aim of this collaboration is to identify and reduce harvest and post harvest losses in Mango and Tomato value chains across Pakistan, paving the way for economic growth and sustainability. Government of Pakistan is committed to enhancing our exports and fostering a resilient horticulture industry of Pakistan.

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MOU

MOU with Sindh Agriculture University

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  • December 14, 2023

MoU with Sindh Agriculture University, Tando Jam: Exciting times ahead for Pakistan’s horticulture sector! PHDEC & Sindh Agriculture University, Tandojam join hands through an MoU, uniting their expertise to nurture growth and innovation. PHDEC is leading the way for a brighter and greener Pakistan!

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Workshops

Workshop on Dates in Sukkur

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  • December 14, 2023

PHDEC organized a pivotal workshop in Sukkur on Thursday, December 07, 2023, addressing challenges in Pakistan’s date fruit industry. As the 6th largest producer and 8th largest exporter, sub-optimal practices have affected our prices globally.In a collaborative effort, trade officers from Pakistan Commercial Sections including Ms. Amna Naeem from Pakistan Embassy Germany, Mr. Ghulam Mustafa from Pakistan Embassy Sweden, Mr. Zain Aziz, from Pakistan High Commission Bangladesh and Mr. Amjad Parvaiz (a leading Pakistani-origin businessman in the UK), emphasized the role of effective marketing in boosting date fruit exports. They provided market insights and highlighted opportunities for our exporters in their respective host countries.This workshop signifies a crucial step towards revitalizing and repositioning Pakistan’s date industry on the global stage. Let’s join hands in fostering innovation, excellence and sustainable growth in our thriving date fruit sector.

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Workshops

Workshop on Importance of value addition of Potato

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  • November 29, 2023

In an effort to create opportunities for growers and exporters of potato in Pakistan, PHDEC organized a workshop to highlight the importance of value addition and to connect growers with traditional export markets.Trade and Investment Officers from key traditional markets, including Afghanistan, Malaysia, Qatar and SriLanka, joined virtually, offering profound insights on import dynamics.PHDEC plans to send a delegation of potato growers in the above focused markets in January, 2024.

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Webinars

Exploring the Export Prospects and Opportunities of White Onions in the Chinese Market

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  • November 16, 2023

Today marked a milestone as PHDEC hosted a webinar on “Exploring the Export Prospects and Opportunities of White Onions in the Chinese Market”! Guiding our growers and farmers towards success, the webinar delved into effective farming practices for optimal white onion production and high yield. Processors, progressive growers, R&D enthusiasts, and entrepreneurs nationwide tuned in for this enriching session. Professor Dr. Tanveer Fatima, Director of the Office of Research, Innovation, and Commercialization at Sindh Agriculture University, Tandojam, shared invaluable insights on crop management, biotic factors, and the promising prospects of white onions in China and other importing countries. Approved varieties with notable characteristics were also on the agenda. The session wasn’t just informative; it was interactive! A lively Q&A segment engaged the audience, providing a platform for growers, farmers, and industry professionals to voice their queries and opinions. We’re thrilled to report substantial participation from all corners—growers/farmers, R&D professionals, entrepreneurs, and academia—all coming together to appreciate PHDEC’s commitment to fostering knowledge and growth in the agricultural sector. Here’s to a future of flourishing horticulture exports and empowered farmers! #PHDEC #Webinar #Agriculture #Innovation #White #Onions #Export #Opportunities

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Workshops

Workshop on Cherry Industry in Pakistan

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  • November 10, 2023

On the 7th of November 2023, Pakistan Horticulture Development & Export Company (PHDEC), under the auspices of Ministry of Commerce and Trade Development Authority of Pakistan Government of Pakistan, took a momentous step towards enhancing the cherry industry in Pakistan. This event focused on cherry production and the challenges associated with the value chain, aiming to boost cherry exports to China. Pakistan is the 49th largest cherry producer globally with significant cherry clusters mainly in Gilgit-Baltistan and Baluchistan. In 2022, China imported a whopping 367,000 tons of cherries valued at $2.77 billion, demonstrating the immense potential in this endeavor. The primary objective of the training workshop was to enlighten stakeholders about the promising prospects within the cherry sector and to encourage more cherry farmers to join the ranks of registered orchards. Additionally, the workshop aimed to educate farmers on the adoption of sound agricultural practices that can significantly increase production and fruit size, especially for renowned varieties like black cherries. PHDEC brought in expert speakers to shed light on these critical issues. Dr. Mubarak Ali, Consultant from the Agro Division of Trade Development Authority of Pakistan, emphasized the importance of quality germplasm and the introduction of new cherry varieties. Good agricultural practices and the development of a robust value chain were also highlighted as essential elements for success. Mr. Athar Hussain Khokhar, CEO of PHDEC, expressed his appreciation for the active participation of the audience. He also shared a crucial point of pride – Pakistan’s cherries are grown with pristine glacier-sourced waters, without the use of harmful fertilizers or pesticides. Let’s work together to further developPakistan’s cherry industry and make the most of this exciting opportunity to export cherries to China! Stay tuned for more updates, and let’s continue to cultivate success in the world of horticulture!

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Workshops

Revolutionizing the Chili industry and enhancing Pakistan’s standing as a major producer and exporter of red Chilies worldwide

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  • November 7, 2023

Pakistan Horticulture Development & Export Company hosted a ground-breaking workshop on November 02, 2023 in Umarkot, Sindh, aimed at revolutionizing the Chili industry and enhancing Pakistan’s standing as a major producer and exporter of red Chilies worldwide. Sindh Province, particularly the remarkable Kunri district has cemented its position as one of Asia’s primary hubs for red Chili production. However, the challenge of aflatoxin contamination has been a significant roadblock on the path to global market success. To address this crucial issue, PHDEC organized this workshop where experts from the National Agricultural Research Center (NARC), Pakistan Agricultural Research Council (PARC) and Dr. Mubarak shared invaluable insights on reducing aflatoxins in red Chilies. But that’s not all! We were honored to have Mr. Ghulam Qadir, Trade and Investment Officer, join us via Zoom to shed light on the Chinese market and the recent protocol signed between Pakistan and China on Chilies. This partnership opens up new avenues for our Chili industry and the prospects are better than ever! Let’s make “Made in Pakistan” Chilies a global sensation!

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Public Notices

Public Service Message for Citrus Exporters

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  • November 6, 2023
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Webinars

Effective Pesticide Usage to Address MRLs Challenges in Red Chili Farming

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  • October 15, 2023

Webinar on “Effective Pesticide Usage to Address MRLs Challenges in Red Chili Farming”. In recent years, Pakistan’s red chili export industry has been facing a decline due to concerns regarding Maximum Residue Limits (MRLs) and Aflatoxins. Understanding the gravity of this situation, PHDEC took the matter seriously and organized an insightful webinar on the subject. Experts from The National Agriculture Research Center (NARC) shared invaluable insights on pesticide management techniques to tackle MRL-related issues in Red Chilies. We are thrilled to report that a large number of participants from various sectors including growers, processors, exporters, R&D, and academia enthusiastically joined the webinar. They commended PHDEC for its proactive approach in addressing the critical issue of Maximum Residue Limits (MRLs). This webinar serves as a testament to the dedication of the Pakistani agricultural community in upholding quality standards and ensuring the prosperity of our red chili #industry. Let’s work together towards a brighter, more successful future for our #horticulture sector.

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Find Us

Head Office Islamabad

  • Ground Floor, State Life Building # 5, Phase-II, Jinnah Avenue, Blue Area, Islamabad, Pakistan
  • info@phdec.gov.pk
  • +92-51-9217979 to 84
  • +92-51-9217980

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