We are thrilled to share highlights from the Banana workshop held with the joint efforts of Pakistan Horticulture Development & Export Company & Trade Development Authority of Pakistan in collaboration with Sindh Agriculture University, Tandojam. The current year has witnessed a staggering $60 million in Banana exports! Interestingly, around $40 million comprises of unaccounted exports to #Iran. The primary goal of the workshop was to shed light on the untapped potential of Central Asian Republics (CARs) market. Additionally, the event aimed to showcase the exceptional facilities provided by the National Logistics Cell – Official whose representative shared detailed information on the procedures and the routes followed by the agency. Distinguished representatives from Pakistan Embassy Kazakhstan, Pakistan Embassy Uzbekistan, Pakistan Embassy Tajikistan and Pakistan Embassy Azerbaijan graced us with their presence, delivering comprehensive presentations on the immense potential of their respective markets, invaluable for our industry’s growth and expansion. We extend our heartfelt gratitude to everyone who contributed to the success of this workshop. Your participation and insights have set the stage for a prosperous future for the Banana export industry.