Govt. of Pakistan

Pakistan Horticulture Development & Export Company
Ministry of Commerce, Govt. of Pakistan

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Webinars

Opportunities for Economic Growth through Value Addition of Mangoes

On August 22, 2023, Pakistan Horticulture Development & Export Company hosted a power-packed webinar that’s got everyone buzzing with excitement!The spotlight was on the topic “Opportunities for Economic Growth through Value Addition of Mangoes.”Our aim? To dive deep into the world of mango value-addition, empowering growers, farmers and processors with insights that can truly make a difference. With Pakistan being the 5th largest mango-producing country, the potential is limitless!We had the honor of hosting Dr. Ahmad Din, Assistant Professor from the Department of Food Science and Technology University of Agriculture Faisalabad – Official. His presentation was nothing short of enlightening, covering everything from postharvest handling to processing and the exciting realm of value-added products like mango paste, pulp, powder, and jam.The impact? Oh, it’s HUGE! We delved into how value-addition can skyrocket Pakistan’s exports and give our economy a mighty boost. From nutritional benefits to unique therapeutic properties of mango, there’s so much more to this fruit than meets the eye!A massive shoutout to all the passionate mango growers, farmers, R&D experts, entrepreneurs, and academia members who joined us. Your presence and engagement truly made this webinar a success!Let’s keep the conversation going! Share your key takeaways from the webinar in the comments below. Let’s empower our agricultural landscape together!

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Webinars

Good Agricultural Practices for High Yield of Ginger

On August 10, 2023, PHDEC hosted a webinar on Good Agricultural Practices for High Yield of Ginger!Ever wondered how to achieve a high yield of ginger right here in Pakistan? Well, the webinar had all the answers for you! The main focus was on finding alternatives to imports and boosting our local economy through ginger cultivation. Mr. Amir Latif, Scientific Officer from the Vegetable Research Institute at Ayub Agriculture Research Institute Faisalabad, took the virtual stage and shared invaluable insights. As an added bonus, he even unveiled a comprehensive cost-benefit analysis for cultivating ginger on a one-acre farm. Attendees were also treated to groundbreaking news from the Vegetable Research Institute, AARI, Faisalabad. They proudly introduced the very first ginger variety of 2023, “AARI GINGER 2023,” which was officially registered by the Punjab Seed Council in March this year.The session concluded with an engaging Q&A segment, where participants fired away with their burning questions and received expert advice right from the source. We’re thrilled to share that this webinar saw a fantastic turnout of enthusiastic growers, farmers, R&D professionals, entrepreneurs, and academia members, all eager to learn and grow.Let’s keep the agricultural momentum going and work towards a prosperous, self-sustaining Pakistan.

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Webinars

Harvest and Post-Harvest Management of Dates

8th of August, 2023, PHDEC hosted a captivating webinar centered around the crucial theme of “Harvest and Post-Harvest Management of Dates.” The primary goal of this insightful webinar was to unite stakeholders from all corners to engage in a comprehensive discourse on the intricacies of date harvesting and post-harvest handling. The ultimate aim? To minimize those pesky post-harvest losses and enhance the availability of top-notch quality dates in both domestic and high-end international markets. As you may know, the date harvesting season is currently underway and set to continue until the end of September but did you know that dates are exceptionally sensitive and responsive to how they’re handled? Mishandling and malpractices during harvesting and post-harvest phases can have a substantial impact on the final product. Recognizing the delicate nature of this process and the pivotal role it plays in ensuring superior quality and yields, PHDEC orchestrated this enlightening webinar. The event was crafted to provide valuable insights to date farmers, growers, and key farm workers who play a pivotal role in this industry. The response was overwhelming! Participants poured in from various sectors including growers, processors, exporters, R&D, and academia.

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Financials

2022-23 2021-22

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Webinars

Value-added Products of Banana

Today (25th July, 2023), PHDEC conducted the webinar on the topic of “Value-added Products of Banana.” The aim of the webinar was to discuss and enlighten the growers/farmers/processors on the value-addition of banana and the impact of value-addition on the economy by enhancing exports.  Dr. Ahmad Din, Assistant Professor from the Department of Food Science and Technology University of Agriculture, Faisalabad gave a detailed presentation on nutritional composition, production hubs of banana in Pakistan, therapeutic properties of banana, limitations for banana cultivation and processing in Pakistan, value-addition of banana globally and potential value-added products of banana in Pakistan.  A large number of growers/farmers particularly from Sindh, R&D, entrepreneurs and academia participated in the webinar and valued the PHDEC’s initiative.

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Webinars

Value-added products of Potato

PHDEC (Pakistan Horticulture Development and Export Company) successfully conducted a highly informative webinar on the topic of “Value-added products of Potato.” 🥔The main objective of this webinar was to share valuable insights into the development of value-added potato products. We had the pleasure of hosting a diverse audience comprising processors, progressive growers, R&D professionals, and private companies from all across Pakistan. 🇵🇰The distinguished guest speakers made this webinar truly enlightening. Dr. Syed Ijaz Ul Hassan, Chief Scientist from the esteemed Potato Research Institute in Sahiwal, took us through the entire potato value chain. He elaborated on the vast scope of value-addition, discussed the quality characteristics of potatoes for processing, and shared invaluable knowledge about various value-added potato products.Furthermore, we had the honor of hearing from Ch. Maqsood Ahmad Jatt, Vice President of Potato Growers Co-op Society in Okara. He highlighted the importance of establishing agro-processing training institutes, the need for small food processing plants at the district level, and the encouragement of direct marketing of products by our dedicated farmers.We were delighted to witness a tremendous turnout at the webinar, with active participation from numerous processors, progressive growers, R&D experts, private companies, and academia. The engagement and enthusiasm displayed by the attendees truly showcased their appreciation for PHDEC’s initiative in organizing this event.

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