Pakistan Horticulture Development & Export Company
Ministry of Commerce, Govt. of Pakistan

Harvest and Post-harvest Management of Chillies

Today (October 10, 2024), PHDEC successfully conducted a webinar on “Harvest and Post-harvest Management of Chillies.”Pakistan ranks as the 4th largest chilli producer globally, with an annual output of 143,000 tonnes over 150,000 acres. Sindh alone produces 126,000 tonnes, contributing approximately 88% of the country’s total chilli production. This dominance presents significant potential for value-added chilli products.Chillies are highly sensitive to improper handling, particularly during harvesting and post-harvesting processes, which can directly affect quality and yield. Recognizing this, PHDEC organized the webinar to educate chilli farmers, growers, and key farm workers on best practices for managing harvest and post-harvest operations.The event saw a large turnout, with participants from across the farming community, processors, exporters, researchers, and academia. Attendees expressed their appreciation for PHDEC’s timely initiative in addressing this crucial topic.

Export of GB Cherries to China: LessonsLearned, Future Strategies & PHDEC Project on Development of High-DemandCherry Varieties

PHDEC Hosts Seminar in Gilgit on Cherry Exports to China: A LandmarkMilestone and Future StrategiesGilgit, 3rd October 2024 – The Pakistan Horticulture Development & ExportCompany (PHDEC), under the Ministry of Commerce, Government of Pakistan,successfully held a one-day seminar titled “Export of GB Cherries to China: LessonsLearned, Future Strategies & PHDEC Project on Development of High-DemandCherry Varieties” at Avari Xpress Gilgit. The seminar, held on 3rd October 2024,brought together a diverse group of stakeholders including farmers, exporters,processors, researchers, representatives from academia, the Chambers ofCommerce and Industry, government departments, and business supportorganizations from Gilgit-Baltistan (GB).The event marked a historic achievement for Pakistan, celebrating the successfulexport of the first-ever consignment of cherries from GB to China. The milestone,seen as a breakthrough in the region’s horticultural sector, highlights the exportpotential of GB cherries and sets the stage for future growth.PHDEC’s CEO opened the event by welcoming participants and reaffirming PHDEC’sunwavering commitment to supporting the horticulture sector in Gilgit-Baltistan.He emphasized that following the success of the first cherry exports to China,PHDEC is now embarking on a new project to develop high-demand cherry varietiesthat will further enhance Pakistan’s position in the global market.Presentations were made by key experts including Mr. Iqbal Hussain from theAgriculture Department, Mr. Nazir Ali from the Trade Development Authority ofPakistan (TDAP), and exporters Mr. Faisal Mir and Mr. Arman Shah, as well asfarmers’ representatives, Mr. Chirag and Usman. The discussions focused on thesuccess of the initial exports, lessons learned, and future strategies for scaling upproduction and improving the supply chain.Mr. Faisal Mir reflected on the lessons learned from the first export initiative,expressing optimism that with continued dedication, GB could achieve an exporttarget of 100,000 tonnes of cherries by 2030. Mr. Arman Shah provided a detailedoverview of the cherry supply chain, while Mr. Nazir Ali highlighted the joint effortsof PHDEC, TDAP, NLC, DPP, M/s Hashwan Traders, and local departments thatcontributed to the success of the project.Dr. Mubarak Ahmed, Consultant for the Agro Division at TDAP, shared his insightson the export potential of GB cherries, noting the enthusiasm within the sector andthe commitment of various departments to support horticultural growth in theregion. Sector expert, Mr. Zulfiqar Ali Ghazi, addressed the need for improvedcoordination among departments to fully capitalize on GB’s cherry exportpotential.The event concluded with closing remarks from Brig (R) Saleem Mahmood of GreenPakistan, who praised the agricultural heritage of GB, where nearly everyhousehold owns fruit trees. He expressed confidence that with continueddedication to agriculture, GB will achieve its goals and foster the prosperityenvisioned for the region.A notable highlight of the event was the strong participation of women farmers,processors, and traders, reflecting the inclusive nature of the horticulture sector inGB.The seminar not only celebrated the success of the cherry exports but also pavedthe way for future collaborations and strategies to strengthen Pakistan’shorticultural exports, particularly in high-demand international markets like China.

Unlocking the Potential: Avocado Cultivation Techniques and Future Opportunities

Pakistan Horticulture Development and Export Company (PHDEC) hosted a webinar on the topic of ‘Unlocking the Potential: Avocado Cultivation Techniques and Future Opportunities’.  Avocado, also known as butter fruit, has become a popular superfood in recent years due to its numerous health benefits. Rich in healthy fats, vitamins, and minerals, avocado has become a staple in many kitchens around the world. The global avocado market size was valued at USD 14.85 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2030. In Pakistan, avocado has also gained popularity in recent years, but many growers & potential exporters still have questions about where to find avocado plants, how to grow them, and where to export in international markets. The fruit is primarily cultivated in regions with a subtropical or tropical climate, making it suitable for various parts of the country. Recognizing the successful production prospects of avocado in Pakistan and export opportunities from Pakistan, Pakistan Horticulture Development and Export Company (PHDEC) organized a webinar on the topic of “Unlocking the Potential: Avocado Cultivation Techniques and Future Opportunities. The objective of the webinar was to guide farmers & exporters about production technology & potential markets of avocado. Mr. Syed Zia Ul Hasan, Principal Scientist Horticulture, Hill Fruit Research Station, Murree, stated thatPakistan’s subtropical or tropical climate and fertile soils make it an ideal location for the cultivation of Avocado fruit, a unique and exotic tropical fruit. While explaining about varieties, he added that California Long, Ceylon Blue, Silver Gola & Murree Gola are suitable varieties for Pakistani climate. He explained that Avocado thrives in warm, tropical climates with moderate temperatures ranging from -05°C to 40°C. It prefers well-drained, nutrient-rich soil with a slightly acidic pH between 6.0 and 7.0. The plant is drought-tolerant but requires consistent moisture for optimal fruit production. He further added that with proper cultivation techniques and management, Avocado fruit cultivation can be seamlessly incorporated into existing farming systems, diversifying agricultural production and increasing yields for Pakistani growers. Mr. Syed Zia Ul Hasan, recommended that sustainable agronomic practices, such as integrated pest management and organic fertilization, ensures the long-term viability and environmental compatibility of Avocado cultivation. While, burgeoning local demand and emerging export potential provide Pakistani Avocado fruit farmers with ample avenues to profitably market their high-quality, exotic produce.  A large number of participants from growers, exporters, R&D and academia participated in the webinar and appreciated the PHDEC’s initiative of conducting the webinar on an important topic of ‘Unlocking the Potential: Avocado Cultivation Techniques and Future Opportunities.

Harvest, Postharvest Handling, Processing, Packaging, and Storage of Banana Fruit

On September 30, 2024, PHDEC concluded its Two-Day training workshop on “Harvest, Postharvest Handling, Processing, Packaging, and Storage of Banana Fruit.” The workshops were conducted at two different banana farms in the banana cluster of Tando Allahyar, aimed to train laborers and key farm workers involved in banana harvesting and postharvest handling.There is significant potential for exporting Pakistani bananas to CARs (Central Asian Republics) countries, but maintaining the required quality is essential for sustaining and expanding in these markets. Currently, Pakistani bananas are majorly exported to Iran and Afghanistan, with limited shipments to CARs. Increasing exports to CARs requires improving the cosmetic appeal of the fruit, which depends heavily on proper harvesting and handling practices.Recognizing the importance of laborers in preserving the quality and appearance of bananas, PHDEC organized these workshops to enhance the skills of farm workers, particularly those directly involved in the harvesting and postharvest processes. The workshops provided detailed presentations on topics such as growing high-quality bananas, as well as standard procedures for harvesting, processing, packing, and storage. Relevant pictures and videos were also shared to support the training.More than 400 banana laborers were trained during the two-day workshop, and the participants showed great enthusiasm in improving their skills.

Olive Production, Prospects and challenges in Pakistan

Today (September 25, 2024) PHDEC conducted a webinar on Olive Production, Prospects and challenges in Pakistan.The webinar aimed at discussing Olive Production, Prospects and challenges in Pakistan. Currently, Pakistan produces about 1,500 tons of olive oil and 830 tons of table olives per year, all of which are consumed domestically. Pakistan has set a target of producing 16,000 tons of olive oil by 2027. The main areas in Pakistan fit for olive cultivation are Balochistan, Punjab and Khyber Pakhtunkhwa (KPK). Pakistan has 10 million acres of land suitable for olive cultivation, which is almost twice as much as Spain, the world’s largest olive oil producer. PHDEC chose this time frame to educate olive farmers/growers and key farm workers on the subject.The Project Director of the Center of Excellence for Olive Research (CEFORT) provided valuable insights to the olive farmers in attendance.The Webinar attracted a wide range of participants from the agricultural sector, including farmers, researchers, processors and academia, who engaged in fruitful discussions on the future prospects of Olive Production and its potential to revolutionize olive production in Pakistan.

Swat-1 Onion: Unlocking Production Potential and Market Prospects

September 10, 2024, Pakistan Horticulture Development & Export Company (PHDEC) is going to organize a webinar titled “Swat-1 Onion: Unlocking Production Potential and Market Prospects,”The session will focus on Swat-1 Onion, a popular red-skin variety in Pakistan known for its high yield potential of 35-40 tons/ha and good keeping quality of 3-4 months at ambient temperature in ventilated storage. With medium bulb size (8-12 bulbs/kg) and high-top bulb shape, this variety shows great promise for enhancing onion production and market competitiveness.Pakistan ranks 7th globally in onion production and 8th in exports, with an average yield of 14.3 tons/ha, which is below the world average of 19 tons/ha. By addressing this 15-ton yield gap with improved technologies like Swat-1, we can potentially add 2.5 million tons to the national production, significantly boosting both domestic supply and export prospects.Dr. Noor Habib, Principal Research Officer, ARI Mingora, Swat will be presenter for the webinar. This session will explore strategies to optimize production and capitalize on future market opportunities, benefiting stakeholders across the Swat-1 supply chain.

Preparation of Mango Orchards for Next Crop by Effective Management Techniques

(4th September 2024), PHDEC conducted the webinar on “Preparation of Mango Orchards for Next Crop by Effective Management Techniques”.The aim was to discuss and enlighten the growers/farmers on good farming practices for viable crop production to produce good quality mangoes and to get high yields.Dr. Javed Iqbal, Senior Scientist, Mango Research Station, Shujabad provided a detailed overview of mango orchard management and delivered a presentation on soil, irrigation & nutrition management, pruning, use of pesticides/chemicals, vegetative and root growth patterns and its management for better plant health. The session was concluded with a Q&A segment from the audience.A large number of growers/farmers, R&D, entrepreneurs, and academia participated in the webinar and valued the PHDEC’s initiative.

Value-Added Products of Garlic

PHDEC organized a webinar titled ‘Value-Added Products of Garlic,’ aimed at engaging a broad spectrum of stakeholders to explore potential interventions for the development of value-added garlic products. Experts from Al-moiz industries Limited and Pamico Agrofoods provided in-depth insights into the garlic value chain, the scope of value addition, and the quality attributes essential for processing garlic into high-value products. The webinar attracted significant participation from processors, progressive growers, R&D professionals, private companies, and academia, who all commended this initiative.

Pecan Nuts: Production Technology and Future Prospects in KPK

Webinar on “Pecan Nuts: Production Technology and Future Prospects in Khyber Pakhtunkhwa” focused on the rich potential of pecan nuts (Carya illinoinensis). It is a non-traditional crop for the region, known for its high fat content, caloric value, and versatile use in various culinary applications.The webinar featured experts who discussed the cultivation of pecan varieties suitable for both subtropical and temperate areas of Khyber Pakhtunkhwa, identified by ARI, Tarnab. Participants, including farmers, researchers, and industry stakeholders were provided with detailed insights on the production technology, best practices, and future prospects of Pecan Nut in KPK region. The session highlighted the economic potential and market opportunities for pecan cultivation, contributing to the diversification of horticulture crops in Khyber Pakhtunkhwa. The webinar was well-received, with active engagement and positive feedback from the attendees.

Good Agricultural Practices of Citrus for High Yield and Good Quality

Today, on July 4th, 2024, PHDEC conducted an insightful webinar on “Good Agricultural Practices of Citrus for High Yield and Good Quality.”The primary aim was to engage stakeholders from Pakistan on critical issue of Citrus Orchard Management, focusing on achieving top-notch quality and yield.We were honored to have Mr. Malik Abdul Rehman from the Citrus Research Institute, Sargodha, who provided an in-depth overview of citrus orchard management. He covered essential topics such as fruit setting, development, insect/pest & disease management, and nutrition management.Our participants, ranging from growers, processors, exporters, to R&D and academia, had their questions thoroughly addressed and left the webinar well-informed and satisfied.Thank you to everyone who joined and appreciated PHDEC’s initiative in addressing this vital topic. Together, we are paving the way for a brighter future in citrus farming!

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