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Agro Value Addition (8-01-2024 – Webinar) PHDEC Hosts Interactive Session to Engage Key Stakeholders in Agro Value Addition 08-01-2025 Pakistan Horticulture Development and Export Company (PHDEC) organized an interactive session to engage major stakeholders and entrepreneurs involved in the value addition of Agro Products. The session aimed to provide insights into the upcoming FoodAg Manufacturing Expo, scheduled to be held from 26th to 28th February 2025 in Lahore, organized by the Trade Development Authority of Pakistan (TDAP). The expo will host leading international companies specializing in manufacturing value addition machinery and value-added agro products. Local manufacturers and companies engaged in value addition were invited to the session to familiarize themselves with the event and its significance. During the session, the CEO, PHDEC delivered a detailed presentation on the potential of the FoodAg Manufacturing Expo. He highlighted how this platform would serve as a valuable interface for Pakistani stakeholders to explore advanced technologies used globally in the agro sector. He emphasized the opportunity to gain innovative ideas for enhancing value addition within Pakistan’s horticulture and agro-industries. This initiative underscores PHDEC’s commitment to fostering collaboration, innovation, and growth in the agro-value addition sector, ensuring Pakistani businesses remain competitive in the international market. Other PHDEC Events December 20, 2024 Webinar on Olives December 20, 2024 Good Agricultural Practices for Olives 19 Dec,2024 Boosting Olive Cultivation…Read More December 12, 2024 Potato Workshop – Okara December 12, 2024 Harvest, Post-harvest Handling, Processing and Storage of Potato Today (12-12-2024),…Read More December 10, 2024 Workshop on Citrus in Bhalwal, Pakistan’s major Kinnow-producing hub December 10, 2024 Harvest, Post-harvest Handling, Processing, Packing, and Storage of Kinnow Workshop…Read More November 28, 2024 Climate Change: Impact of Smog and Fog on Potato Crop & Remedial Measures November 28, 2024 Today (November 27, 2024), PHDEC conducted a webinar on “Climate…Read More November 22, 2024 Harvest and Post-harvest Management of Citrus Fruits November 22, 2024 Today (November 21, 2024), PHDEC conducted a webinar on "Harvest…Read More

Good Agricultural Practices for Olives 19 Dec,2024 Boosting Olive Cultivation in Pakistan!Today, PHDEC hosted a webinar on “Good Agricultural Practices for Olives” to empower farmers and stakeholders with insights into enhancing olive yield and quality.With 10 million acres of suitable land—twice Spain’s capacity—Pakistan is poised to become a significant olive producer. Currently producing 100 tons of olive oil annually, our goal is to reach 4,600 tons by 2030, reducing dependence on imports.Experts shared practical knowledge for farmers, focusing on prospects and challenges in key regions like Balochistan, KPK, Punjab, AJK and Gilgit-Baltistan. Together, we’re shaping a brighter future for Pakistan’s olive industry! PHDEC’s other past events: All Workshops Webinars Seminars WorkshopsDecember 12, 2024 Potato Workshop – Okara Harvest, Post-harvest Handling, Processing and Storage of Potato Today (12-12-2024), PHDEC organized a workshop on Potato in Okara, Following are… Read More WorkshopsDecember 10, 2024 Workshop on Citrus in Bhalwal, Pakistan’s major Kinnow-producing hub Harvest, Post-harvest Handling, Processing, Packing, and Storage of Kinnow Workshop on Citrus in Bhalwal – 10 Dec, 2024 (December 10,… Read More WebinarsNovember 28, 2024 Climate Change: Impact of Smog and Fog on Potato Crop & Remedial Measures Today (November 27, 2024), PHDEC conducted a webinar on “Climate Change: Impact of Smog and Fog on Potato Crop &… Read More WebinarsNovember 22, 2024 Harvest and Post-harvest Management of Citrus Fruits Today (November 21, 2024), PHDEC conducted a webinar on “Harvest and Post-harvest Management of Citrus Fruits”. The aim was to… Read More WorkshopsNovember 13, 2024 Improving the quality of Pakistani chilies for export Today (November 12, 2024), Pakistan Horticulture Development and Export Company (PHDEC) organized a workshop at the Arid Zone Research Center… Read More SeminarsNovember 7, 2024 The Dynamics of Vegetable Exports: Procedures, Quality Control & Value Chain PHDEC hosted a pivotal seminar on “The Dynamics of Vegetable Exports: Procedures, Quality Control & Value Chain” at the IAS… Read More

Today (November 27, 2024), PHDEC conducted a webinar on “Climate Change: Impact of Smog and Fog on Potato Crop & Remedial Measures.”PHDEC aimed to address the impact of fog, smog, and other air pollutants on potato crops. It is observed by the relevant potato research institute that the smoggy and foggy weather in Punjab has significantly affected the potato crop, potentially leading to an alarming 20% reduction in yield. To mitigate the effects of this adverse weather and manage the situation, implementing expert-recommended best agricultural practices is crucial.Recognizing the gravity of the issue, PHDEC organized this webinar to share practical recommendations and strategies for managing the impact of smog on potato crops, with a special focus on maintaining yield and quality.Dr. Syed Ijaz-Ul-Hassan Director, Potato Research Institute, Sahiwal discussed the effects of climate change on potato crop & expected losses in yield due to smog & fog. He also discussed about long term & short term strategies to minimize the losses.Dr. Muhammad Nawaz Sajid, Principal Scientist, Potato Research Station Sahowali, Sialkot enlighten the audience on visible symptoms & diseases caused by the said weather & mitigation strategies to overcome the diseases.

Today (November 21, 2024), PHDEC conducted a webinar on “Harvest and Post-harvest Management of Citrus Fruits”. The aim was to discuss harvesting, post-harvest handling of citrus to minimize the post-harvest losses and availability of premium quality citrus in domestic and international high-end-markets. The harvesting of citrus is in progress and will continue till the end of March. Citrus is more sensitive and responsive towards mishandling and malpractices of harvesting and post-harvesting. Keeping this in view, PHDEC aimed to educate farmers, key farm workers on proper harvest, postharvest handling, processing, packing, storage and transportation of citrus fruit for exports. A large number of participants from growers, processors, exporters, R&D, and academia participated in the webinar and appreciated the PHDEC’s initiative for conducting the webinar on the important topic of harvest & post-harvest management.