Pakistan Horticulture Development & Export Company
Ministry of Commerce, Govt. of Pakistan

Optimizing Apple Fruit Quality through Recommended Harvesting and Post-Harvest Management Techniques

Webinar on “Optimizing Apple Fruit Quality through Recommended Harvesting and Post-Harvest Management Techniques” aimed to reduce post-harvest losses and ensure top-notch quality Pakistani apples for both domestic and International markets.Did you know? The apple harvest season kicks off in early June and runs until the end of November. With apples being highly sensitive to mishandling, it’s crucial to implement proper harvesting techniques. Identifying this gap, PHDEC proactively organized this webinar to equip apple farmers, growers and key farm workers with essential knowledge well ahead of the peak season.We were thrilled to see a fantastic turnout, with enthusiastic participation from growers, processors, exporters, R&D professionals, and academia. The session was brimming with valuable insights, and we appreciate the positive feedback from all attendees.PHDEC is committed to continuing such interactive sessions to elevate Pakistan’s horticulture industry. Stay tuned for more initiatives aimed at fostering growth and excellence in our agricultural practices!

Mango Bagging Project Videos

Mango Bagging Initiative Boost Pakistan’s Mango IndustryMultan

PHDEC Pre-Season Seminar and Mango Bagging Initiative Boost Pakistan’s Mango IndustryMultan, 29-5-2024 – The Pakistan Horticulture Development & Export Company (PHDEC), committed to advancing the horticulture sector, has initiated the Mango Bagging program in Sindh and Punjab, offering substantial commercial benefits. PHDEC distributed approximately 70,000 bags in Sindh while about 80,000 bags in Multan among the progressive mango growers for the season 2024. The Mango Bagging initiative, which began as a pilot in 2023 with the distribution of 150,000 bags in Sindh and Punjab, received positive feedback for enhancing fruit quality and appearance. This mango bagging technique, widely practiced by mango-producing countries, has proven highly beneficial. It enhances the fruit’s visual appeal, reduces the need for pesticides, and protects against insects and pests, including fruit flies, which are quarantine concerns. Ultimately, it improves overall fruit quality.In addition, PHDEC organized a Mango Seminar in collaboration with the Mango Research Institute (MRI) Multan, focusing on enhancing mango quality, minimizing post-harvest losses, and promoting mango bagging SOPs. Mangoes, a major fruit crop in Pakistan’s horticulture sector, are harvested from End May to September each year. The seminar aimed to educate farmers, processors, and exporters, enhancing their understanding of best practices and technologies. Experts discussed standard harvest, post-harvest handling, processing, and packing procedures in detail during the seminar.Despite being the world’s fifth-largest mango producer with the annual production of about 1.8MMT, Pakistan exports only 6-7% of its fresh mangoes. The bagging initiative seeks to boost exports by improving fruit quality, making Pakistani mangoes more competitive in high-end international markets.Mr. Athar Hussain Khokhar, CEO of PHDEC, underscored the importance of the pilot project and stressed the need for collaboration with stakeholders to improve mango quality, increase market share, and enhance exports to premium markets.Keynote speaker Mr. Abdul Ghaffar Grewal, former Director of MRI, opened the session with an in-depth presentation on managing mango orchards in the context of climate change. He highlighted the importance of protecting the mango plant’s stem from sun exposure, detailed the irrigation cycle’s role in minimizing fruit drop, and emphasized post-harvest care for next year’s yield. Mr. Grewal provided a comprehensive guide on Good Agricultural Practices to maintain plant health, which is crucial for high-quality fruit and yield. He also shared detailed nutrition and pest management plans with the growers.Dr. Javed Iqbal, a Senior Scientist from the Mango Research Station (Shujabad), discussed mango orchard management and the benefits of mango bagging for yield and quality. His presentation covered the maturity indices of bagged fruit and stressed the importance of harvesting only mature fruit for optimal quality. Dr. Iqbal also highlighted the commercial advantages of mango bagging, such as reducing post-harvest diseases and damage, preserving fruit color, decreasing the need for pesticides, and protecting against pests like fruit flies. He recommended a bagging duration of 30-45 days and provided detailed post-harvest management practices.Dr. M. Amin, Associate Professor in the Department of Horticultural Sciences at IUB, detailed harvesting, post-harvest handling, and processing methods. He explained de-sapping techniques and shared SOPs for hot water and vapor heat treatments. Dr. Amin also discussed the maturity indices for Sindhri, SB Chaunsa, and White Chaunsa varieties, highlighting their role in proper ripening and extending the shelf life of mangoes.Mr. Saqib Ali Akeel, Secretary of Agriculture for South Punjab, and Mr. Raza Salik, Director of MRI, appreciated PHDEC’s initiatives, expressing optimism about the positive impacts on growers and Pakistani mango exports.Mr. Khawar Nadeem, Manager of Agri Products at PHDEC, thanked the participants for their involvement. He emphasized that PHDEC is a leading public sector organization dedicated to advancing Pakistan’s horticulture sector through innovative initiatives and strategic collaborations. Committed to sustainability and excellence, PHDEC aims to empower growers and exporters while meeting the demands of discerning consumers worldwide.

Papaya: Production Technology, Management and Export Potentials

Pakistan Horticulture Development & Export Company (PHDEC) successfully conducted a webinar titled “Papaya: Production Technology, Management and Export Potentials.” This session aimed to explore the vast opportunities that papaya cultivation presents for Pakistan’s horticulture sector.The webinar was attended by large number of people including growers, processors, researchers, and stakeholders from the horticulture sector. The introductory remarks highlighted the significance of diversifying Pakistan’s horticulture basket with papaya, a tropical fruit renowned for its high nutritional value and market potential.The session featured insightful presentations from leading experts in the field, Ms. Amina Alvi from AARI Faisalabad. The discussions covered various aspects of papaya cultivation including best practices and advanced techniques for optimal production and yield. The speaker also highlighted the effective methods for managing papaya crops addressing different pests and diseases. The session also covered the information on possible strategies in future to meet international standards for export of papaya from Pakistan.The webinar saw active participation from a diverse audience, including growers, processors, R&D professionals, and academia. Attendees engaged in lively discussions, asked pertinent questions, and shared their experiences and insights.The webinar concluded on a positive note, with participants expressing their appreciation for the valuable information shared. The session emphasized the need for continued collaboration and innovation to harness the full potential of papaya cultivation in Pakistan.

The Impact of Climate Change on Horticulture Crops in KPK and Way Forward

PHDEC concluded an informative webinar on “The Impact of Climate Change on Horticulture Crops in KPK and Way Forward” The event witnessed a large and diverse audience reflecting the widespread interest and concern regarding the implications of climate change.The webinar was taking cognizance from the recent findings of a joint study by the Asian Development Bank (ADB) and the World Bank (WB), wherein it was emphasized that Pakistan could face economic losses of up to US$3.8 billion annually due to climate change with temperatures projected to rise by up to 2.5 degrees Celsius in the next 20 years.Dr. Ibrar Hussain, from ARI Tarnab, Peshawar, delivered the keynote address providing an in-depth analysis of the specific impacts of climate change on horticulture crops in KPK. He outlined the primary risks, including unpredictable rainfall patterns, increased droughts, higher temperatures, and more frequent severe weather events, all of which contribute to crop failures and animal losses.Following Dr. Hussain’s presentation, the audience shared their views and opinions on the topic by asking questions from different experts for their better understanding of the phenomenon of climate change.While concluding, CEO, PHDEC reiterated the organization’s commitment to supporting the horticulture sector through continuous engagement, capacity building, and the implementation of innovative solutions. The CEO expressed gratitude to all participants, speakers, and panelists for their valuable contributions and emphasized the importance of collective action in mitigating the impacts of climate change on horticulture in KPK.

Mango Project in Multan and Rahim Yar Khan (RYK)

Today (May 15, 2024), the Pakistan Horticulture Development and Export Company (PHDEC) distributed approximately 80,000 mango bags to progressive growers in Multan and Rahim Yar Khan (RYK). The Mango Bagging initiative, launched in 2023 with the distribution of 150,000 bags in Sindh and Punjab, received positive feedback for enhancing fruit quality and appearance. Building on this success, PHDEC has distributed an additional 150,000 bags this season (2024), with 70,000 bags to Sindh and 80,000 to Multan.

Unlocking the Potential: Dragon Fruit Cultivation Techniques and Future Opportunities

Dragon fruit farming has become increasingly popular in Pakistan due to its adaptability to diverse climates and soil. The fruit is primarily cultivated in regions with a subtropical or tropical #climate, making it suitable for various parts of the country.Recognizing the increased production of dragon fruit in Pakistan and export opportunities from Pakistan to chinese market, PHDEC organized a webinar on “Unlocking the Potential: Dragon Fruit Cultivation Techniques and Future Opportunities”. The objective was to guide farmers about its production technology.Mr. Sajid Iqbal Sindhu, Director General (Punjab), Agri Tourism Development Corporation of Pakistan, stated that Pakistan’s warm climate and fertile soils make it an ideal location for the cultivation of dragon fruit. He further recommended that sustainable agronomic practices, such as integrated pest management and organic fertilization, ensures long-term viability and environmental compatibility of dragon fruit cultivation.

Mango Bagging initiative to boost the Mango industry of Pakistan

The Mango Bagging initiative, piloted in 2023 received positive feedback for improving fruit quality and appearance. Following its success, PHDEC distributed an additional 150,000 bags this season (2024).Despite being the fifth-largest mango-producing country, only 6-7% of Pakistan’s mango production is exported fresh. The bagging initiative aims to increase exports by enhancing fruit quality, making Pakistani mangoes more competitive in high-end international markets.Mr. Athar Hussain Khokhar, CEO of PHDEC, highlighted the pilot project’s importance and emphasized collaboration with stakeholders to enhance mango quality, increase market share, and boost exports to high-end markets.Keynote speaker Dr. Javed Iqbal, Senior Scientist from Mango Research Station (Shujabad) provided insights on mango orchard management and the benefits of mango bagging for yield and quality. He further highlighted the significant commercial advantages of Mango Bagging, including the reduction of post-harvest diseases and damages, preservation of fruit color, decreased reliance on additional pesticide spraying and protection against pests such as fruit flies, especially given their status as quarantine pests. He recommended a bagging duration of 30-45 days for mango fruit.Mr. Mahmood Nawaz Shah, President Sindh Abadagar Board, and Mr. Nadeem Shah, Vice President, Sindh Abadagar Board, lauded PHDEC’s initiative, expecting positive outcomes for growers and Pakistani mango exports.Mr. Khawar Nadeem, Manager Agri Products PHDEC, thanked the participants for their time and further re-iterated PHDEC’s dedication in promoting and enhancing the horticulture sector in Pakistan through innovative initiatives and strategic collaborations.

Managing Quality Issues in Potato Exports to Global Markets: Focus on to Address the Green Potatoes and Black Heart Disease

Today (23rd April, 2024), PHDEC conducted the webinar on the topic of “Managing Quality Issues in Potato Exports to Global Markets: Focus on to Address the Green Potatoes and Black Heart Disease”. The aim of the webinar was to bring the maximum of the stakeholders on board to discuss the issue of “The Green Potatoes and Black Heart Disease” which was highlighted in Potato Market Intelligence Report 2024 by Trade Wing Embassy of Pakistan, Moscow, Russian Federation. Due to said disease the supply of Pakistani potatoes to Russia during 8 months of financial year 2023-2024 decreased by 68.61%, whereas in value terms the supply dropped by 75.22% as compared to 2022-2023. Dr. Khalid Farooq, Seed Potato Expert, Korea Program on International Agricultural (KOPIA, Pakistan) explained the causes, spread, effect and management of the disease and suitable remedial measures.A large number of progressive growers/farmers, exporters, R&D, entrepreneurs and academia participated in the webinar and valued the PHDEC’s initiative.

Export Potential of Newly Developed Peas Varieties in KPK

Pakistan Horticulture Development & Export Company (PHDEC) hosted a webinar today titled “Export potential and growth prospects of newly developed peas varieties in KPK,” aimed at enlightening growers, processors, and exporters on the potential of newly developed peas varieties in Khyber Pakhtunkhwa (KP). The webinar highlighted the importance of the horticulture sector in Pakistan, particularly in KP, where districts like Khyber, Nowshera, Kohat, Bajaur, and Swabi are known for green peas production.Pakistan produces around 400,000 tons of peas annually, yet the export of peas is limited. The Pakistani diaspora in the Middle East are major buyers, with export destinations primarily including Bahrain, Oman, Kuwait, and UAE. Recent data indicates a significant increase in Pakistan’s pea exports, prompting PHDEC to organize the webinar to educate stakeholders on maximizing export potential.Mr. Muhammad Ali Daudzai, Senior Research Officer from ARI Tarnab, was the key speaker, discussing how new pea varieties can contribute to increasing exports of peas from Pakistan. CEO of PHDEC, Mr. Athar Hussain Khokhar, reiterated PHDEC’s commitment to uplifting the horticulture sector, announcing plans for field visits, workshops, and seminars, especially in Newly Merged Districts (NMDs), to provide opportunities for farmers and exporters in these areas.The webinar served as a platform for industry stakeholders to gain valuable insights and explore avenues for enhancing the export of peas, ultimately contributing to the growth and prosperity of the horticulture sector in Pakistan.

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