Govt. of Pakistan

Pakistan Horticulture Development & Export Company
Ministry of Commerce, Govt. of Pakistan

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    Latest News
    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    Cherry Orchard Management Techniques (GAP) for Premium Quality & High Yield

    Cherry Orchard Management Techniques (GAP) for Premium Quality & High Yield

    Panama Disease of Banana

    Panama Disease of Banana

    Grapes Orchard Management for Better Quality and High Yield

    Grapes Orchard Management for Better Quality and High Yield

    Interactive Session for Olive Growers

    Interactive Session for Olive Growers

    Postharvest Management of Citrus Orchards

    Postharvest Management of Citrus Orchards

    Fresh Comprehensive List of Malaysian Companies from Fresh Fruits & Vegetables sector

    Fresh Comprehensive List of Malaysian Companies from Fresh Fruits & Vegetables sector

    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

    Latest from PHDEC

    Product Videos

    July 09 2025, Pakistan Horticulture Development and Export Company (PHDEC) hosted a webinar on the topic of ‘Sindhri Mangoes: Process and Guidelines for GI Registration. The webinar focused on to educate and aware the Mango Exporter/growers on procedure and process how to register Sindhri Mango for GI Registration. Sindhri mangoes, a prized variety from Pakistan, can benefit significantly from Geographical Indication (GI) registration. This registration would protect the unique identity of Sindhri mangoes, linking them to their specific origin and enhancing their value in both domestic and international markets. The process involves establishing a strong link between the mangoes and their geographical origin, demonstrating unique qualities or reputation attributable to that location. This can lead to premium pricing, increased exports, and greater recognition for Pakistani agricultural products. Mr. Kamal Shehryar Consultant GSP, TDAP & Ms. Khushbakht Asif, Assistant Director in IPO- Pakistan gave detail presentation on process for GI Registration & Significance of GI product Authorized users registration. Mr. Kamal explained that to obtain Geographical Indication (GI) registration for Sindhri mangoes, exporters, processors, growers, users or middlemen need to follow a specific procedure. He explained that two departments involved in GI registration, TDAP & IPO Pakistan, TDAP is registrant of Sindhri mango but IPO is registering authority of Sindhri mangoes. He explained the steps of obtaining GI application documents which can also be downloaded from TDAP website or collected from TDAP Multan/Hyderabad offices. He shared the user application form and the procedure to fil it along with the undertaking format & Book of Specifications for Sindhri GI. Miss Khushbakht Asif from IPO described the significance of GI authorized users Registration. She explained the Steps for GI Registration 1. Formation of an Association 2. Defining the Geographical Area 3. Documenting Unique Characteristics 4. Evidence of Origin 5. Filing the Application 6. IPO Examination and Publication 7. Opposition and Hearing 8. Registration and Certification By following these steps and guidelines, Sindhri mango exporters, processor's and growers can successfully register their Sindhri mango with GI and enhance its market value and reputation.
    GI Registration Process for Sindhri Mango
    Chili Workshop Umarkot
    On 26 June 2025, Pakistan Horticulture Development and Export Company (PHDEC) in collaboration with the Date Palm Research Institute (DPRI) Khairpur, organized a one-day workshop focused on “Farmers Skill Development and Value Chain Enhancement in the Date Palm Sector.” The primary objective of the event was to build the capacity of date growers, farm managers, and field workers on modern production technologies, propagation practices, pest and disease control, and best practices for harvest, post-harvest handling, storage, packaging, processing, and logistics. Pakistan ranks as the fifth largest date producing country globally, with an annual production of over 532,000MT. Despite this, national exports remain below $50 million primarily due to quality issues of table dates and limited value addition of industrial-grade dates. A major share of date varieties grown in Pakistan fall under the industrial category, yet due to lack of modern processing and product diversification such as date syrup, sugar, paste, candies, bars etc. the country is unable to fully capitalize on its potential. Traditional cultivation methods, improper harvesting, and poor post-harvest handling contribute to physical damage and reduced cosmetic quality. Additionally, monsoon rains adversely affect the crop's yield and quality. In light of these challenges, PHDEC conducted this workshop to raise awareness on Good Agricultural Practices (GAP), pest and disease management, particularly red palm weevil and fungal infections and improved post-harvest techniques Additionally, the purpose of the activity was to understand the gaps where PHDEC may intervene to enhance the dates exports. Experts from the Date Palm Research Institute delivered in-depth technical presentations addressing key issues and provided practical guidance to farmers. A couple of experienced exporters were also invited to share their perspectives and firsthand experiences, bridging the gap between production and market demand. The Vice Chancellor, Shah Abdul Latif University, also participated and presented in the workshop. He appreciated PHDEC’s efforts and welcomed the company for any assistance and support to develop the date sector of the region and assured his full support for the ongoing proposals and projects.
    Dates Workshop Sukkur
    Onn June 24, 2025, Pakistan Horticulture Development and Export Company (PHDEC) in collaboration with the Vegetable Research Institute (VRI) Faisalabad organized a one-day workshop titled " Empowering Red Chili Farmers for Quality Production and Export Excellence" in Lodhran, Punjab an emerging hub for chili production. The event brought together more than 200 chili growers, processors, researchers, and experts to discuss improved cultivation practices, aflatoxin control, compliance with Maximum Residue Limits (MRLs), and the implementation of Good Agricultural Practices (GAP). The workshop aimed to equip farmers with the knowledge and tools required to enhance quality, productivity, and export readiness. Pakistan is currently ranked 8th in global chili production, with an annual production of about 120,647 metric tons cultivated over 120,000 acres (2023–24). Sindh is the leading producer with 85,402 metric tons (71% of total production), while South Punjab contributes significantly with 26,252 metric tons. Lodhran and its surrounding areas are rapidly gaining prominence in chili cultivation, particularly due to partnerships with Chinese companies such as LTEC and CMEC. These collaborations have improved both yield and farmer income, attracting further investment in the sector. With exports of fresh and powdered chilies already initiated from the region, there is a growing need to guide farmers on best practices for pest and disease management, aflatoxin control, and MRL compliance. In response, PHDEC arranged this technical session to address these critical areas.
    Chili Workshop Lodhran, South Punjab
    On 19 June 2025, Pakistan Horticulture Development and Export Company (PHDEC) organized a workshop at the Agriculture Research Institute (ARI) Tandojam, on focusing on “Good Agricultural Practices for Onion: Export Prospects, Supply Chain Challenges, and Remedial Measures.” Onion is a major vegetable crop in Pakistan, with an annual production of approximately 2 million metric tons cultivated over 150,000 hectares. The country is among the top 10 global producers and ranks 7th in onion exports, contributing around $147 million annually. However, in recent years, onion production has suffered due to low yields and declining quality largely due to a disease outbreak following the 2022 floods, particularly affecting Sindh. In response to these challenges and to enhance export potential, PHDEC arranged this workshop to guide growers on disease management, sustainable practices, and climate adaptation in drought-prone regions. Experts from ARI and Tandojam University delivered detailed presentations on profitable onion production, identification and control of prevalent diseases, and the impacts of climate change on crop performance. Additionally, PHDEC also invited trade representatives from key regional markets Malaysia, Sri Lanka, the UAE, and Bangladesh to share market insights, export opportunities, and SPS (Sanitary and Phytosanitary) requirements. These missions also highlighted the growing demand and prospects for value-added onion products such as dried and fried onions. The session concluded with an interactive Q&A segment. Participants appreciated PHDEC’s timely initiative, especially as the onion sowing season is currently underway in Sindh.
    Workshop on Good Agricultural Practices and Export Prospects of Onion
    PHDEC successfully concluded a national webinar titled "Pine Nut Value Chain: Addressing Supply Chain Challenges and Exploring Export Opportunities." The session featured expert insights from Mr. Hasil Khan (MARC–PARC, Jaglote) and Mr. Muhammad Shabbir (FAO Balochistan), highlighting critical issues in the Chilgoza pine nut supply chain across Balochistan, KPK, and Gilgit Baltistan — including deforestation, lack of storage infrastructure, packaging gaps, and limited market access. CEO PHDEC outlined the export potential of both processed and unprocessed pine nuts, emphasizing that over 90% of Pakistan’s Chilgoza exports are destined for China. He reiterated PHDEC’s commitment to improving packaging and certification to boost value and sustainability, and directed a follow-up webinar on these aspects. 🌿 Action Points: ✔️ PHDEC to organize a follow-up session on packaging and certification ✔️ MARC to advance research on propagation and climate impacts ✔️ Agriculture Extension GB to survey new cultivation areas ✔️ Forest Departments to conduct community training on sustainable harvesting 🌱 Strengthening this high-value sector requires coordinated efforts across research, policy, and market development.
    Pine Nut Value Chain, Addressing Supply Chain Challenges and Exploring Export Opportunities
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    Head Office Islamabad

    • Ground Floor, State Life Building # 5, Phase-II, Jinnah Avenue, Blue Area, Islamabad, Pakistan
    • info@phdec.gov.pk
    • +92-51-9217979 to 84
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