Pakistan Horticulture Development & Export Company (PHDEC) hosted a webinar today titled “Export potential and growth prospects of newly developed peas varieties in KPK,” aimed at enlightening growers, processors, and exporters on the potential of newly developed peas varieties in Khyber Pakhtunkhwa (KP). The webinar highlighted the importance of the horticulture sector in Pakistan, particularly in KP, where districts like Khyber, Nowshera, Kohat, Bajaur, and Swabi are known for green peas production.
Pakistan produces around 400,000 tons of peas annually, yet the export of peas is limited. The Pakistani diaspora in the Middle East are major buyers, with export destinations primarily including Bahrain, Oman, Kuwait, and UAE. Recent data indicates a significant increase in Pakistan’s pea exports, prompting PHDEC to organize the webinar to educate stakeholders on maximizing export potential.
Mr. Muhammad Ali Daudzai, Senior Research Officer from ARI Tarnab, was the key speaker, discussing how new pea varieties can contribute to increasing exports of peas from Pakistan. CEO of PHDEC, Mr. Athar Hussain Khokhar, reiterated PHDEC’s commitment to uplifting the horticulture sector, announcing plans for field visits, workshops, and seminars, especially in Newly Merged Districts (NMDs), to provide opportunities for farmers and exporters in these areas.
The webinar served as a platform for industry stakeholders to gain valuable insights and explore avenues for enhancing the export of peas, ultimately contributing to the growth and prosperity of the horticulture sector in Pakistan.
