Pakistan Horticulture Development & Export Company while pursuing its mandate of product development and value chain optimization, under the guidance and support of Trade Development Authority of Pakistan conducted a webinar on ‘Harvest & post-harvest handling techniques of Apple. Experts from Balochistan Agriculture Department and NARC, Ministry of National Food Security & Research enlightened the small holders of apple on recommended harvesting, postharvest handling, and packing techniques. The efforts of PHDEC were lauded by all stakeholders of the apple value-chain of Pakistan including growers, processors, exporters, R&D and academia.