Marketing Strategies

Awareness

  • Seminars/workshops
  • Printed matter (posters, leaflets)
  • Media

Product Promotion

  • Participation in local and international exhibitions/fairs
  • Organizing single country exhibitions
  • Local and international conferences & forums
  • Managing product galas and festivals
  • Products display in super stores etc.
  • Website
  • International media
  • Pamphlets, leaflets etc.

Regulation

  • National grades & quality standards
  • Pre-shipment inspection/branding

Inviting Importers/ Joint Ventures

Market Framework

Training

  • Professional training (ToT)
  • Farmers/farm labour
  • Pre-harvest contractors
  • Exporters/traders
  • Cold storages/processing plants operators
  • Staff of line departments

Promotion of Groups

  • Farmer Cooperatives/Associations
  • Traders Associations
  • Cluster Development