Mango exports during the current season have increased by 42% in 2019 compared with the last year, it was stated by Muhammad Ashraf, Chief Executive Officer of Pakistan Horticulture Development and Export Company (PHDEC), Ministry of Commerce, in a post-season seminar on mangoes held at Federation House Karachi on 30th September 2019.
PHDEC organized The seminar was organized by the PHDEC in collaboration with All Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association (PFVA) to take stock of outgoing mango season and formulate strategy for the next season in consultation with the stakeholders. More than 100 stakeholders representing the mango growers, processors, exporters, freight forwarders and airfreight carriers participated in the event. The representatives of the government organizations including Trade Development Authority of Pakistan, Department of Plant Protection, Pakistan Customs and Provincial Agriculture Departments participated in the seminar.
“We had a record mango export season this year. More than 115,000 tonnes of mangoes have already been exported to 57 countries of the world and the season would be closing around 120,000 tonnes, an all-time record of Pakistan’s mango exports, said Muhammad Ashraf in his opening remarks during the seminar. In value terms mango exports till 25th September 2019 have exceeded 93 million compared with 79 million during the corresponding period of the last season”. He appreciated the role of exporters in sustaining the exports in the existing markets and exploring new markets for Pakistani mangoes.
It was encouraging that the share of mango exports in premium-priced markets e.g. United Kingdom, Saudi Arabia, Norway, Sweden, Italy, Belgium and Netherlands was steadily increasing. Moreover, Pakistani mango was diversifying its market coverage and was rapidly penetrating the Central Asian market, which constituted 16% of Pakistan’s mango exports with an export growth of 38% in 2019 compared with the last year.
Speaking at the occasion, Mr. Waheed Ahmed, Patron-in-Chief of PFVA said that Pakistan’s horticulture exports were on the upward trajectory and horticulture can join the billion dollar export club from the current levels of US$ 750 million in one year. He highlighted the issues in the entire mango supply chain e.g. harvesting, post-harvest handling, infrastructure deficit like absence of cold storage facilities at the airports and gaps in marketing. Since the mango consumer in the global market is becoming more and more quality conscious, we need to work more on product development than export marketing. The infrastructure at airports may be developed for adequate handling of produce. While we should work on the exports of fresh mangoes, there is the need to increase value-addition. On the marketing side, we need to focus on mainstream importer rather than ethnic segment. Mirza Ikhtiar Beg, Senior Vice President, FPCCI said that airfreight cost as the total cost of mango export was high, which needed to be rationalized.
The mango industry well appreciated the PHDEC initiative of holding pre and post season product based seminar.